How we built ChatGPT’s novel ad stack for user trust and relevance
What changed
Learn how OpenAI built ChatGPT’s LLM-powered ad stack to understand conversational intent, keep ads separate from answers, and deliver relevant ads at scale.
Why it matters
A concrete addition to Practical AI: Tools, Models & Frameworks: it changes what's available to builders today rather than being general commentary.
How it compares
Related prior coverage to compare against:
- Introducing ChatGPT Atlas, the browser with ChatGPT built in
- Introducing ChatGPT search
- Meta rolls out new AI tools to detect ads that secretly lead to child sexual abuse material
Sources
- How we built ChatGPT’s novel ad stack for user trust and relevance (openai-blog)primary