Building advertising for the way people use AI
What changed
OpenAI introduces a new visual ad format in ChatGPT and expands measurement tools, attribution partnerships, and brand suitability for advertisers.
Why it matters
A concrete addition to Practical AI: Tools, Models & Frameworks: it changes what's available to builders today rather than being general commentary.
How it compares
Related prior coverage to compare against:
- Introducing ChatGPT Images 2.0
- Introducing ChatGPT
- The next chapter for UK sovereign AI
Sources
- Building advertising for the way people use AI (openai-blog)primary